In the old Bulgarian tradition, the Odaya was the heart of the home—a sunlit room reserved not for chores, but for respite, meaningful conversation, and the quiet magic of creation. It was where the family gathered when the day’s work was done to simply be.

For a long time, our ODAYA lived only in the digital world and in the intimate sanctuaries of your bedrooms. But we have felt a growing need for a physical hearth – a place where the stories we weave into our linens can be felt, not just read.

We found this hearth within the walls of a storied aristocratic building in downtown Sofia, choosing a location that mirrors our own devotion to heritage, where the high ceilings and echoes of the past provide the perfect canvas for modern elegance.

An Invitation to the Unfinished

If you visit us today, you will find a space that is very much like a new home: it is still finding its breath. The journey to this point has been a careful, often tedious labor of love. We have approached the reconstruction of this dated space with the same obsession we bring to a single hand-stitched hem—navigating the complexities of an old building to sensitively fit modern colors and contemporary style within its historic bones.

Some of our custom-made furniture is still in the hands of our craftsmen, and a few corners remain expectant, waiting for the final touches that only time and intention can provide. We chose not to wait for a “perfect” grand opening. In a world of mass-produced, instant results, we believe there is a unique honesty in the “work in progress.” It allows us to welcome you into the process itself. Just as our dentellières (lace-makers) twist threads in graceful, patient motions to create something timeless, we are allowing our showroom to grow organically, one stitch at a time.

A Sanctuary for the Senses

Our website can show you the intricate geometry of the Luxury Lattice or the delicate petals of the Forget Me Not collection, but it cannot share the weight of the fabric in your hands or the way the light of a Sofia afternoon dances across our Italian linens.

In our showroom, you are invited to:

• Reconnect with Touch: Feel the cool, substantial embrace of our pure linens and the buttery softness of our long-staple cotton sateen.
• Co-Create Your Story: Sit with us to discuss bespoke orders. Whether it is a unique dimension or a monogram that carries your family legacy, this is where your vision meets our needles.
• Experience the Atmosphere: Join us for a coffee or a glass of prosecco. We have already begun hosting private gatherings – moments where friends of the brand fill the space with the very energy we hope our linens bring to your homes: warmth, elegance, and peace.

Planting Roots

This showroom is a milestone, but more importantly, it is a promise. It is our way of grounding the ODAYA mission in the soil of the city we call home. We are breathing life into heritage crafts, and now, we have a place where those traditions can be touched and held.

We invite you to step out of the rush of the everyday and into our Odaya. The furniture may be arriving slowly, but the soul of the space is already here, waiting for you.

Visit us at: Hristo Belchev 34. Currently welcoming guests by appointment and in the following time slots:

• Mon-Fri: 10:00-19:00hrs
• Sat-Sun: 14:00-18:00hrs

P.S. A New Sensation is Arriving… While our shelves currently hold the crisp embrace of linens and the soft hum of cotton, there is a new whisper in the atelier. On February 1st, we will unveil something we have been perfecting for a long time—a collection that celebrates the ultimate indulgence in texture.

If you visit us in the coming days, you might just catch a glimpse of the shimmer. Stay tuned.