ODAYA Home Winner of CCI France Bulgarie’s Innovation Award 2024 in the CSR Category!
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“This esteemed recognition celebrates your innovative design and its ability to inspire, challenge, and positively impact our world. We hope this well-deserved achievement serves as a testament to your outstanding work and encourages you to continue pushing the boundaries of design excellence. Congratulations on your exceptional design!”
It is almost surreal to receive such a message from the world’s most accomplished international design community. ODAYA Home’s Creative Director, Elena Gamalova, has just received one of the most important, highly distinguished honours for the exquisite ODAYA Home packaging boxes that our clients get when ordering their unique textile orders.
The A’ Design Award is a prestigious award given to top 20 percentile designs that exhibit an exemplary level of greatness in design. Entries to the A’ Packaging Design Awards are peer reviewed and anonymously judged by one of the world’s largest and most influential jury panels, consisting of 200+ professional world-class designers, leading design academics, prominent press members and influential design entrepreneurs.
Nominated designs are voted on pre-determined evaluation criteria to highlight only the leading design works. In addition to reaching top international media, A’ Packaging Design Award winners are listed at World Design Rankings (worlddesignrankings.com), are highlighted at the Design Classification (designclassifications.com) platform and are showcased at DesignMag.org which lists the best designs from all countries in all disciplines.
Packaging a product is the culmination of a lengthy creative process starting from considering the aspects, functionalities of the product, the communication styles and emotional connection that one aims to establish with clients, and the long-term impression that one seeks to make. It is all of these that need to be taken into account when designing packaging that wins hearts and leaves a lasting feeling of fulfillment.
One of our esteemed clients recently exclaimed that getting her ODAYA Home box as a birthday gift felt like receiving her very first Jimmy Choo’s. Well, now we know she is not alone and the majority of the 200+ A’ Design Award jury felt like that too.
“ODAYA Home designs luxury artisanal textiles that breathe life into heritage ornaments and indulge all senses through fine fabrics, exceptional craftsmanship, and delightful storytelling. The final touches to the product, its packaging, needed to reflect the uniqueness of the product, the ephemeral beauty of the moment when one sees and interacts for the first time with the brand and the textiles. However, at ODAYA we also wanted to make a solid statement that endurance and meaningful creation is the impact our products and brand aim to make. It is no small mission for the packaging design, and Elena did a spectacular job with it. Receiving this award makes us confident that we accomplished it,” says Slavina Damyanova, founder of ODAYA Home.
Elena reveals more on the thought behind the details of the packaging and her inspiration.
“ODAYA Home packaging needed to reflect the craftsmanship of the handstitched lace used and the symbolic value of the ornaments. The figure of a peacock, the core element in ODAYA Home’s first Care and Love Collection, is a traditional guardian of the home. The packaging design developed the peacock image into a fine golden web of feathers, reminiscing lace-making itself. The brand story is told on the inside of the lid of the gift box, while delicate tissue paper with the brand’s slogan “You belong and this is home, ODAYA Home.” provides a tender wrap for the fine cotton sateen fabric inside.”
We will be disclosing more on the creative process behind ODAYA Home’s brand and packaging design in the coming days.
Meanwhile, shortly after the A’ Design Award winners were announced, we received high praise from Italian media. Following is an excerpt from a comment by Giulia Esposito, a passionate Italian journalist from Milan, covering interior design, furniture, and architecture.
“I am so impressed by the design of the “ODAYA Home” packaging! It is obvious that so much thought has gone into the concept, with a great eye for detail. Every aspect of the packaging design has been carefully considered to ensure the product looks its best and stands out from the crowd. The colors, shapes, textures and patterns all combine to create an eye-catching design. It is a pleasure to witness such a creative piece of work and a true testament to the excellence of the designer’s skill. Congratulations to Elena Gamalova for being the winner of the A’ Design Award in the Packaging Design category.”
Some comments from the jury who voted for ODAYA Home reached us too:
“It is truly inspiring to see the beauty and craftsmanship that Elena Gamalova has been able to capture with her work, “ODAYA Home”. The attention to detail and the research that has gone into recreating the heritage symbols of core family values in gold foil is truly remarkable. The packaging design truly conveys a sense of timelessness and uniqueness that evokes centuries-old traditions in fine needlework. Elena Gamalova’s work is a testament to the power of design and is a deserving recipient of the A’ Design Award.” writes Elisabeth Clark, an artist and designer from South Africa.
A’ Design Award governs the World Design Rankings, Designer Rankings and Design Classifications, where the awarded works are translated, published and promoted in 108 languages, in which winners get exhibited in international exhibitions in Italy and abroad.
La Notte Premio A’ is the A’ Design Award & Competition’s Gala-Night and Award Ceremony to be held on July 19th, 2023, at the Teatro Sociale at Lake Como, Italy. We are thrilled that Elena and Slavina will both be attending and Elena, as the award laureate will step up on the spectacular stage to claim this privileged prize. We are inviting you to tag along as we share more on our blog and social media channels. Stay tuned!
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