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In the old Bulgarian tradition, the Odaya was the heart of the home—a sunlit room reserved not for chores, but for respite, meaningful conversation, and the quiet magic of creation. It was where the family gathered when the day’s work was done to simply be. For a long time, our ODAYA lived only in the … Continued
The story of textiles in Japan, especially the art of weaving kimono fabric, mirrors the global transformation of fabric production. Once central to the nation’s cultural identity, the kimono industry has witnessed a dramatic decline. Since the 1980s, sales of kimonos have fallen by 90%, and the number of skilled artisans has dropped by 80%, … Continued
Nestled in the foothills of the Pirin Mountains, the village of Logodazh in southwestern Bulgaria exudes a quiet charm that seems untouched by time. Surrounded by rolling hills, bustling-with-life meadows, and crystal-clear streams, the village has long been a haven for nature lovers and cultural enthusiasts alike. Its stone and timber houses, narrow cobblestone lanes, … Continued
The Weave: What Makes Fabrics Feel So Different? The different types of fabrics are created using different technologies. The type of weave determines how they feel to the touch and how durable they are. Percale is made with a basic over-under weave. What is the result? A textile that is smooth on both sides and … Continued
But how did it all begin? The Flower in the Chest Autumn sun. The leaves of the trees in the yard slowly turn gold. Grandma Tsvetanka – a lace-maker from the village of Sestrimo – opens an old chest to show me her handcrafted treasures, preserved for decades. Between the neatly folded fabrics and intricately … Continued
The Joy of a Beautifully Set Table The act of setting a table with care and attention to detail is more than just functional; it’s an art form that sets the stage for a memorable dining experience. When you walk into a room where the table is meticulously prepared, it creates an immediate sense of … Continued
October is the month of awakening all the creative energy after a summer full of replenishing breaks. It is also the month before the festive season sets us in a mode of counting our blessings and recognising valuable achievements. Could there be better timing for an event that brings together the sharp know-how of thought … Continued
Winner of the CSR Project Category at the 2024 Innovation Awards This award comes as a valued recognition of the mission at the core of our business to rekindle heritage and craftsmanship in Europe and to empower those dedicated artisans who are outside of the spotlight. ODAYA’s Founder and CEO, Slavina Damyanova, MBA, spoke in … Continued
Aren’t we all just thrilled when we look at a preserved fine piece of lace that our great-grandmother stitched and handed down to her daughter, our grandmother, to bring to her new home? Or perhaps that piece of lace was part of her wedding gown or that unique tiny blanket that kept our own mother … Continued
Heimtextil 2024 in Figures In spite of heavy traffic disruptions due to the ongoing transportation sector strikes, participation and attendance at Heimtextil 2024 reached record levels. According to official statistics released, in the four days it was held, Heimtextil 2024 welcomed 46,000 visitors from 130 countries and there were more than 2,800 exhibitors from 60 … Continued
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